Task
Create a brand identity for COOK LOVE DELIVER that would resonate with customers and the business’ food ideologies and palate. Owner Alicia Schulz conceived, COOK LOVE DELIVER with the idea of providing vegetarian, vegan and paleo meals for busy individuals and their families. This way they can enjoy quality time and make the rest of their day.
brand imagery
brand imagery
Challenge
Los Angeles is flooded with many meal prep and catering companies that offer various types of food to suit the needs of the busy lives of Angelenos. Cook Love Deliver positions to attract not only busy individuals but large working families as well.
Solution
Create a visual identity that encompasses light and playful food illustrations and vibrant colors to convey the fresh ingredients.
brand imagery
Logo
logo without tagline
Logo Inspiration
With the cooking utensils I wanted to show it “embracing” to signify the caring aspect of the company. I played with outlines of the cooking utensils and complete forms as well.
logo with tagline
Typography
Montserrat was chosen for it’s geometric qualities and ability to translate well from print to screen.
business card
business cards
tote bag
brochure (front)
brochure (inside)
promo postcard (front)
